Self help guru and life trainer Anthony Robbins (http://www.anthonyrobbins.com/) talks about a principle he calls CANI, Constant And Never ending Improvement. As part of my process of continuous self improvement I was looking for advice on writing a better blog.
First let me set the record straight, I’m not really carrying Scoble’s love child. It can walk (well, slither) just fine on it’s own, thank you very much. And the space alien thing is just a rumor. Really. Any resemblance between the love child (above) and Scoble (below) is purely coincidental, antenna not withstanding.
In a recent post (http://scobleizer.com/2006/12/07/help-a-san-jose-mercury-news-columnist-blog/) Robert was giving some helpful hints to journalist Mike Cassidy (http://www.mercextra.com/blogs/cassidy/) on how to attract folks to his blog. Some really great tips, including using a catchy, controversial name for your entries. Oh, something like “Robert Scoble is a Space Alien and I’m Carrying His Love Child”.
In his advice, Mr. Scoble also suggests making the subtitle of your blog more meaningful, and focused on your target audience. This is good advice that I have implemented. You may notice in my header I’ve changed from “Computer Sorcery at it’s Best” to “Making Microsoft .Net Development Magical” which isn’t as catchy but does a much better job of describing the general theme of my blog. Of course this isn’t the first time Scoble has dispensed blogging advice, he has good information in his Naked Conversations work. (See http://redcouch.typepad.com/weblog/2006/08/9_random_though.html ).
Robert’s not the only one in the family with good advice on blogging either. His lovely wife Maryam had a great post on her site titled 10 Ways To Write A Killer Blog: http://maryamie.spaces.live.com/Blog/cns!9592F3DEF41537A3!2373.entry#comment )
Looking for other good advice, I found an excellent post from someone named Helen’s. Her post “Increasing Traffic To Your Blog” can be found at http://imhelendt.wordpress.com/2006/09/16/increasing-traffic-to-your-blog/ . Over at ProBlogger, they have created a whole page full of good articles called “Blogging for Beginners” (http://www.problogger.net/archives/2006/02/14/blogging-for-beginners-2/). Even if you are not wanting to make money from your blog, there is still a lot of good info here.
Dennis Mahoney has some good advice on writing for the web in his post “How To Write A Better Weblog” (http://alistapart.com/articles/writebetter/ ). While his advice is aimed at the blogger, overall it is sound for any form of written communication.
I’d like to wrap this up with a little advice of my own. First and foremost, offer value. One of my goals is to offer readers a little something extra that they might not find elsewhere. Perhaps it’s through consolidating information, like I’ve done here, or providing details that I have not seen elsewhere in the blogosphere, like my Virtual PC Step by Step entry.
My next piece of advice would be to write nearly every day. Consistency is the key to creating an effective blog and attracting an audience. It’s very disheartening to find what looks like it could be a good blog, but seeing it only gets updated once a month. I create new entries every week day, generally taking the weekends off.
The number of entries you post in a day is up to you, and the nature of your blog. Since I like to teach and try to do that through my blog, I tend to post one new item a day. Mike Cassidy (see link above) has a news oriented blog, so he too would typically want to present one story a day unless there was breaking news of some kind. Robert Scoble, however, tends to produce many entries a day because his blog is a mixture of quick newsbites mixed with personal observations.
If writing every day seems a bit too much, then do a weekly blog, or do what I do write up your entries in advance and then post one a day. As I mentioned, consistency is the key.
Finally, even if you are not interested in writing your own blog, I would encourage you to read through some of the links I’ve included. It will help you in providing quality feedback in your comments, and I highly encourage you to leave comments! It’s very helpful to us bloggers to hear what’s on your mind, if you found our items useful, and what we can do to make it better.