iPhone or iHype?

This post is a bit off topic from what I normally talk about, but being a fan of various “social networking” platforms including blogs, podcasts and the like I feel a need to speak out about a certain insanity that occurred. Last week Apple released its new model of the iPhone, and the internet went nuts. Podcasts devoted extended coverage, blogs were gushing, internet news sites went wall to wall with coverage. Let me interject a thought here – folks, it’s just a cell phone!

Now, before the Apple fan-boys come out of the wood work to attack me, my beef is not with the iPhone itself. It’s a nice enough phone, has a lot of decent features, and even I will admit it looks very nice. But feature wise it’s not revolutionary; there are other cell phones on the market that have similar sets of features. No, my beef is more with the coverage. Leo Laporte over on http://twitlive.tv did 24 hour coverage. CNet Live did a two hour version of their show; CNet’s news show likewise had multiple episodes centered on the iPhone. What?

I have to really question this. If any of the other cell phone companies released a phone, it might get a segment which would be fine, but not wall to wall coverage. But stick a logo of a half eaten piece of fruit on it and BAM the web goes nuts. I’m not alone in my weariness of the coverage either, on Mondays’ Buzz Out Loud from CNet even Tom Meritt said “I’m so sick of talking about it I throw up a little bit in my mouth every time I say it”. (Then he showed a cool video of someone dropping an iPhone in a blender.) Perhaps it’s just the cranky geek in me, but I just don’t get it. iPhone? Sounds more like iHype to me.

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